Why is it that some marketers put their subscribers up on a pedestal?
Doing anything and everything to avoid “offending” them?
After spending time, money and effort getting that subscriber onto their list…
They’re too afraid to send an email for fear of them unsubscribing.
I say, if a subscriber wants to leave… Let them.
It’s not just me saying this, but Stephan Schiffman, author of The 25 Habits of Highly Successful Sales People.
Internet and email marketers are after all…sales people – those who don’t know this shouldn’t be dabbling where they don’t belong!
Having trained over half a million sales professionals across 9,000 different organisations, I’d say he knows a thing or two about handling prospects.
As marketers, it’s our job to take the lead… to guide each subscriber…in the right direction. Tweet It!
We should be leading them through the perilous path that is Internet Marketing, recommend products and get paid for our time and effort.
I’ve got a lot I need to talk about each week… So, I blog and email daily. Well, Monday to Friday at least.
Even full-throttle Internet Marketers need a little downtime.
But, if you don’t want my straight talking, yet entertaining take on the industry hitting your inbox every day…
Then unsubscribe.
Of course, you will be missed, but I ain’t holding anybody here against their will.
Alternatively, as Schiffman puts it… We could have a “long, ‘good’ relationship” whereby email contact is sporadic and fluffy…
Where I never get around to the reason why I invited you to join my list in the first place.
All this leads to is an odd, results-free limbo where neither of us knows what to do next… I’m not helping you and you’re getting nothing out of being a subscriber to my list.
“Marketers” who run their non-businesses like this are not marketers at all.
But, while these sissies are peeing their pants at the thought of pushing the “send” button… My emails and blog posts are getting read everyday!
I can not recommend sending daily content enough! (whether via your own blog or emails to your subscribers)
But, if the thought of even attempting to write email copy every day fills you with dread… I recommend you check out Email Response Warrior.
Its an excellent program that I have personally learned a lot from!
The huge increase in exposure and sales will more than make up for a few unsubscribes from “non buyers”
That’s it for today my friends – come back and see me tomorrow – I look forward to your company then 
Thats a quality article on email marketing. I say goodbye to unsubs with a smile – if they dont want what Ive got they need to move on and stop taking up room on my list! thanks Kym
I hear you Charles – thanks for your comment mate
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thanks Shirley – nice of you to say
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I also run a blog that discuses affiliate marketing that may be of interest that I’d love to share with you.
Awesome Barbara – feel free to send any links to me at my helpdesk at http://KymRobinson.com/helpdesk and ‘ll check them out
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Thanks for saying so Ryan
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Thanks for commenting Tim – its appreciated!
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You’re very welcome Helen – come back and see me again soon
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so glad you keep coming back Ken – thanks a lot
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The more you learn about email marketing the better Cynthia! Ive got plenty to share on that subject so come back soon
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